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Brand Name Registration in UAE

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Unveiling the Power of Brand Name Registration in the UAE


In the dynamic business landscape of the United Arab Emirates (UAE), where innovation and entrepreneurship thrive, securing your brand name is a strategic move to safeguard your identity and intellectual property. Brand Name Registration in UAE is a vital step in establishing, protecting and giving your business a unique identity. In this comprehensive guide, SK Financial Services walks you through the intricacies of brand name registration in the UAE.

Understanding Brand Name Registration in UAE

Service Overview:

Brand name registration is a legal process that grants official recognition and protection to your business or product name. The UAE provides a robust framework for brand name registration, ensuring that businesses can operate confidently in the market.

Brand Name Registration Procedure

1. Service Fees

The fees for brand name registration are calculated based on the invoice value. As of the latest update, the fees are AED 750.

2. Conditions and Requirements

Vary business to business but under the Laws of UAE

3. Required Documents

To kick start the brand name registration process, ensure you have the following documents:

  1. Trade license
  2. Power of Attorney
4. Steps and Procedures
  1. Submit Application Form:

    • Visit the Ministry of Economy’s website at
    • Complete and submit the application form through the online portal.
  2. Application Review:

    • The application is forwarded to the relevant department for examination.
    • Applicants receive an official decision within 30 days from the date of application submission.
  3. Publication of Announcement:

    • Once accepted, the applicant must publish an announcement in two local Arabic newspapers at their expense, lasting for one day.
  4. Trademarks Bulletin Publication:

    • A publication in the trademarks bulletin, issued monthly, further highlights the registered brand names.
  5. Objection Period:

    • A 30-day objection period follows the last announcement of the brand name.
  6. Registration Period:

    • The brand name must be registered within 30 days after the objection period concludes.
  7. Late Fees:

    • Delay fines are imposed for late payment of brand name publication and registration fees.

Contact Details

For inquiries and support related to brand name registration, reach out to the Trademarks Department through the Ministry of Economy’s website. Technical support services are available. 

Contact Details: 

Phone: +971-8001222


For initiating brand name registration, you can explore the Trademark Registration service provided by the Ministry of Economy.

Frequently Asked Questions (FAQs)

A1: Brand name registration provides legal protection, preventing others from using or registering a similar name. It enhances your brand's credibility and distinguishes your business in the market.

A2: Without registration, your brand is vulnerable to infringement, making it challenging to protect your business against unauthorized use. Registration establishes a legal foundation for brand protection.

A3: Each brand name requires a separate application for registration. Ensure that your applications align with your business strategies.

A4: Names that are identical or similar to existing registrations may face challenges. Additionally, names violating public morals or government regulations may be rejected.


Brand name registration is a cornerstone of building a resilient and distinctive brand presence in the UAE. SK Financial Services, with its expertise and commitment to excellence, can guide you through the brand name registration journey. Protect your brand identity, navigate the registration process with confidence, and propel your business forward in the dynamic market of the UAE.

For personalized assistance and professional insights, Contact SK Financial Services. Secure your brand, fortify your business, and embark on a journey of success in the vibrant business landscape of the UAE.

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